Table 4 The reliability and validity of the measurement tool.

From: Factors influencing digital media designers’ subscription to premium versions of AI drawing tools through a mixed methods study

Constructs

Mean

SD

FL

α

AVE

CR

PT

PT1

3.62

0.961

0.775

0.761

0.519

0.763

PT2

3.65

0.965

0.736

PT3

3.63

0.943

0.645

PU

PU1

3.42

0.916

0.795

0.793

0.566

0.796

PU2

3.46

0.941

0.782

PU3

3.46

0.919

0.675

PEU

PEU1

3.68

0.922

0.703

0.832

0.559

0.835

PEU2

3.68

0.963

0.697

PEU3

3.67

0.929

0.840

PEU4

3.69

0.999

0.743

SI

SI1

3.35

0.884

0.794

0.825

0.544

0.827

SI2

3.32

0.944

0.722

SI3

3.38

0.866

0.717

SI4

3.30

0.922

0.715

OQ

OQ1

3.33

0.875

0.881

0.857

0.671

0.859

OQ2

3.34

0.888

0.796

OQ3

3.35

0.896

0.777

PI

PI1

3.09

0.990

0.742

0.858

0.610

0.860

PI2

3.08

1.031

0.903

PI3

3.12

0.994

0.640

PI4

3.05

1.024

0.815

PV

PV1

3.29

0.997

0.712

0.789

0.559

0.792

PV2

3.20

1.086

0.791

PV3

3.19

1.005

0.738

PUI

PUI1

3.68

0.844

0.765

0.822

0.609

0.823

PUI2

3.65

0.915

0.803

PUI3

3.63

0.930

0.772

  1. SD, Standard deviation; FL, Factor loadings; α, Cronbach’s alpha; AVE, Average variance extracted; CR, Composite reliability.
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