Table 5 Discriminant validity analysis.

From: Factors influencing digital media designers’ subscription to premium versions of AI drawing tools through a mixed methods study

 

PUI

PV

PI

OQ

SI

PEU

PU

PT

PUI

0.780

       

PV

0.541

0.748

      

PI

0.373

0.334

0.781

     

OQ

0.580

0.431

0.295

0.819

    

SI

0.552

0.387

0.281

0.517

0.738

   

PEU

0.548

0.398

0.267

0.324

0.320

0.748

  

PUI

0.580

0.489

0.310

0.530

0.574

0.390

0.752

 

PT

0.529

0.463

0.415

0.393

0.390

0.417

0.457

0.720

  1. Bold values indicate the square root of the AVE.
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