Table 2 Summary of the engagement metrics of the posts by content type (above) and by journalistic technique (below).
From: Measuring social response to different journalistic techniques on Facebook
Framing | n | Likes | Comments | Shares | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Min | \(\tilde x\) | \(\bar x\) | Max | s | Min | \(\tilde x\) | \(\bar x\) | Max | s | Min | \(\tilde x\) | \(\bar x\) | Max | s | ||
Articlea | 66 | 15 | 176.5 | 408.6 | 2038 | 488.3 | 7 | 113.5 | 178.2 | 868 | 199.5 | 1 | 54.5 | 163.7 | 1374 | 291.7 |
Article/infographicsa | 8 | 13 | 185.5 | 258.2 | 1075 | 348.7 | 16 | 119 | 107.1 | 220 | 72.3 | 6 | 77.5 | 118.5 | 377 | 132.5 |
Multimediaa | 23 | 48 | 214 | 1071.3 | 7461 | 1990 | 11 | 132 | 317.8 | 2159 | 484 | 7 | 39 | 304 | 2917 | 630.3 |
Video/photo-gallerya | 16 | 23 | 155.5 | 276.2 | 1897 | 454.8 | 11 | 51 | 171.9 | 1874 | 455.6 | 7 | 38.5 | 129.8 | 1487 | 363.1 |
Kruskal–Wallis test | KW χ2: 3.27, p-value: 0.35 | KW χ2: 5.14, p-value: 0.16 | KW χ2: 2.20, p-value: 0.53 | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Article/contextb | 7 | 15 | 107 | 466.1 | 1897 | 732.7 | 12 | 65 | 424.4 | 1874 | 696 | 1 | 32 | 343.9 | 1487 | 584.3 |
Article/pop-cultureb | 9 | 32 | 312 | 1219.8 | 5670 | 1828.9 | 17 | 163 | 201.6 | 645 | 195.3 | 8 | 35 | 167.4 | 830 | 265.9 |
Constructive journalismb | 11 | 20 | 152 | 278.2 | 1462 | 406.6 | 11 | 56 | 92.5 | 431 | 120 | 5 | 37 | 140.5 | 1135 | 331.2 |
Editorialb | 8 | 61 | 389 | 491.1 | 1195 | 440.6 | 27 | 155.5 | 186 | 493 | 170.9 | 14 | 59.5 | 129.4 | 302 | 128.5 |
Focus on datab | 11 | 13 | 156 | 238.8 | 1075 | 301.8 | 16 | 133 | 110.3 | 220 | 64.4 | 14 | 30 | 118.4 | 377 | 129.8 |
Human interest story (G)b | 8 | 23 | 78.5 | 111.5 | 378 | 112.6 | 18 | 32.5 | 174.1 | 830 | 294.3 | 7 | 21 | 40.4 | 175 | 55.6 |
Human interest story (I)b | 19 | 28 | 139 | 254.3 | 909 | 258.5 | 7 | 68 | 91.2 | 290 | 78.2 | 3 | 35 | 66 | 330 | 90.7 |
News reportb | 40 | 36 | 260 | 712.9 | 7461 | 1345.2 | 14 | 133.5 | 276.2 | 2159 | 391.4 | 7 | 74.5 | 286.2 | 2917 | 543.7 |
Kruskal–Wallis test | KW χ2: 13.41, p-value: 0.063 | KW χ2: 11.35, p-value: 0.12 | KW χ2: 13.13, p-value: 0.069 | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
All | 113 | 13 | 172 | 514.1 | 7461 | 1017.2 | 7 | 98 | 200.7 | 2159 | 318 | 1 | 47 | 184.3 | 2917 | 387.4 |
