Table 1 The ‘stereotypical view’ of differences between interpretive and behavioural (positivist) methodological approaches. Adapted from Evered and Reis Louis (1981).
Interpretive tradition | Behavioural (positivist) tradition | |
---|---|---|
Ontological assumptions | Reality generated through interaction of observer and observed | Reality exists independently of the observer |
Mode of enquiry | ‘From the inside’ | ‘From the outside’ |
Categories and research design | Interactively emergent | A priori |
Aims | Contextual knowledge | Generalisable knowledge |
Researcher positioning in relation to context | Immersion, ‘being there’ | Detachment, neutrality |
Nature of data | Interpreted, contextually embedded | Factual, context-free |
Favoured methods | Ethnography, interviews, participatory methods (e.g., photovoice) | Experiments, statistics, mathematical models |