Table 3 Users like and comment overview.

From: Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

 

Likes

Comments

Count

502

502

Mean

847.32

20.48

Standard deviation

3328.44

70.23

Minimum

1

0

25%

36

1

50%

148

4

75%

747.75

15

Maximum

65,600

1026

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