Table 6 Dunn’s post hoc test for user comments.

From: Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

 

Reels

Photo rolls

Photography

Videos

Reels

1

0.000758***

7.931103e-08***

0.038116*

Photo rolls

0.000758***

1

0.409413

0.409413

Photography

7.931103e-08***

0.409413

1

0.409413

Videos

0.038116*

0.409413

0.409413

1

  1. The number of asterisks regarding p-values refer to the following: *p-value < 0.05, ***p-value < 0.001.
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