Table 4 Constructs and their responding measures.
Constructs | Items | Loading | Cronbach’s alpha | Rho_A | Composite reliability (CR) | Average variance extracted (AVE) |
---|---|---|---|---|---|---|
Service Quality (SQ) | SQ1 | 0.781 | 0.866 | 0.875 | 0.896 | 0.596 |
SQ2 | 0.775 | |||||
SQ3 | 0.769 | |||||
SQ4 | 0.812 | |||||
SQ5 | 0.757 | |||||
SQ6 | 0.735 | |||||
Service Value (SV) | SV1 | 0.809 | 0.820 | 0.821 | 0.881 | 0.650 |
SV2 | 0.785 | |||||
SV3 | 0.810 | |||||
SV4 | 0.820 | |||||
Customer Satisfaction (CS) | CS2 | 0.823 | 0.856 | 0.864 | 0.896 | 0.633 |
CS3 | 0.814 | |||||
CS4 | 0.747 | |||||
CS5 | 0.817 | |||||
CS6 | 0.774 | |||||
Procedural Switching Costs (PSC) | PSC1 | 0.905 | 0.732 | 0.743 | 0.881 | 0.788 |
PSC2 | 0.869 | |||||
Financial Switching Costs (FSC) | FSC1 | 0.905 | 0.751 | 0.755 | 0.889 | 0.800 |
FSC2 | 0.884 | |||||
Relational Switching Costs (RSC) | RSC1 | 0.854 | 0.778 | 0.897 | 0.896 | 0.811 |
RSC2 | 0.945 | |||||
Customer Loyalty (CL) | CL1 | 0.714 | 0.833 | 0.846 | 0.883 | 0.605 |
CL2 | 0.853 | |||||
CL4 | 0.748 | |||||
CL5 | 0.884 | |||||
CL6 | 0.668 |