Table 4 Differences among the determinants of attitude toward the public vs. private sector’s engagement with non-conscious data harvesting.

From: Machines that feel: behavioral determinants of attitude towards affect recognition technology—upgrading technology acceptance theory with the mindsponge model

On the dependent variable

Private sector

Public Sector

Positive effect

b_PostingSM_Private, b_AngrySM_Private, b_Familiarity_Private, b_PerUtility_Private

b_PostingSM_Public, b_AngrySM_Public, b_Familiarity_Public, b_PerUtility_Public

b_Attitude_Public

Ambiguous effect

b_DiversifySM_Private

b_SocialMedia_Public

b_Attitude_Private

b_DiversifySM_Public

Negative effect

 

b_SocialMedia_Public

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