Table 3 Marginal effects of manager responses.

From: Do managerial communications improve customer satisfaction and eWOM? The moderating effect of response authenticity

 

ThankYout−1

APOLOGYt−1

PersonalScalet−1 × ThankYout−1

PersonalScalet−1 × APOLOGYt−1

ResponseLengtht−1 × ThankYout−1

ResponseLengtht−1 × APOLOGYt−1

Satisfaction Model

Pr(s = 1)

0.000 (0.000)

0.000 (0.001)

0.000 (0.000)

−0.000 (0.000)

0.001 (0.008)

−0.000 (0.000)

Pr(s = 2)

0.000 (0.000)

0.000 (0.001)

0.000 (0.000)

−0.000 (0.000)

0.001 (0.003)

−0.000 (0.000)

Pr(s = 3)

0.000 (0.000)

0.001 (0.002)

0.000 (0.000)

−0.000 (0.000)

0.002 (0.007)

−0.000 (0.000)

Pr(s = 4)

0.000 (0.000)

0.003 (0.006)

0.000 (0.001)

−0.000 (0.000)

0.004 (0.014)

−0.000 (0.001)

Pr(s = 5)

0.000 (0.000)

0.003 (0.005)

0.001 (0.001)

−0.001 (0.000)

0.004 (0.011)

−0.001 (0.001)

Pr(s = 6)

−0.000 (0.001)

0.007 (0.010)

0.001 (0.002)

−0.001 (0.001)

0.007 (0.017)

−0.002 (0.001)

Pr(s = 7)

−0.000 (0.003)

0.022 (0.027)

0.005 (0.008)

−0.007 (0.003)

0.018 (0.040)

−0.008 (0.005)

Pr(s = 8)

−0.002 (0.016)

0.070 (0.073)

0.018 (0.033)

−0.041 (0.012)

0.041 (0.098)

−0.052 (0.020)

Pr(s = 9)

−0.012 (0.036)

0.073 (0.071)

0.023 (0.059)

−0.140 (0.051)

0.001 (0.124)

−0.211 (0.047)

Pr(s = 10)

0.015 (0.055)

−0.179 (0.178)

−0.048 (0.102)

0.191 (0.059)

−0.080 (0.276)

0.273 (0.068)

Posting Model

Pr(post = 1)

0.127 (0.025)

0.044 (0.069)

−0.037 (0.044)

−0.044 (0.058)

−0.149 (0.152)

−0.085 (0.197)

  1. As the posterior distributions of our Bayesian estimates not containing 0 within the 95% confidence interval are considered statistically significant in this research, marked in bold.