Table 1 Comparison of EMICA and Daries-Ramon et al. (2019) models.
Main levels | EMICA | Daries-Ramon et al. (2019) | Engagement | |
|---|---|---|---|---|
Information | Promotion | Information | The behavioral or dialogic dimension | Be proactive to get in contact to indicate communication and dialog |
Interactivity | Provision and interactivity | Interactivity | The cognitive dimension | Interest in the organization and its content to participate and to produce real interactions |
Commitment | Processing | Online processing | The emotional dimension | Based on feelings towards the organization to act in terms of value |
Functionality Information | ||||
