Table 2 Information features of EMEA.
Engagement | Layer | Features | Definition | Authors |
|---|---|---|---|---|
Presence: 1 | ||||
No presence: 0 | ||||
Low level | Layer 1: basic information | Mission/vision | Declaration of the NPO mission, vision and/or values. Vision is the most important purpose for a organization, mission is the way it will be achieved. Values are the group of principles to move the organization on one direction. | Di Lauro et al. (2019), Huang and Ku (2016), Kirk et al. (2016), Olinski and Szamrowski (2018, 2020), Uzunoğlu and Kip (2014). |
Information on programs or projects | Information about NPO working projects and programs. | |||
Online contact form | Availability of an online contact form. | Kirk et al. (2016), Di Lauro et al. (2019), Olinski and Szamrowski (2020). | ||
Contacts details | Availability of contact details as e-mail, phone, address and/or fax. | Di Lauro et al. (2019), Kirk et al. (2016), Olinski and Szamrowski (2018, 2020). | ||
Map to office location | Availability of a map to the office address. | Kirk et al. (2016). | ||
Information about contributing money/effort | Information about how the visitor can contribute to the NPO with money or actively (volunteer). | Di Lauro et al. (2019), Olinski and Szamrowski (2018, 2020), Uzunoğlu and Kip (2014). | ||
Details on becoming affiliated | Details of how the visitor can become affiliated to the organization. | Di Lauro et al. (2019), Kirk et al. (2016), Wang and Yang (2020) | ||
Logo presence | Presence of the visual identity (logo) in the homepage. | Di Lauro et al. (2019), Olinski and Szamrowski (2018, 2020), Uzunoğlu and Kip (2014). | ||
Information of how the donated money is used | Explanations about how the donated money is managed by the NPO. | Huang and Ku (2016), Olinski and Szamrowski (2018), Philips (2022). | ||
Layer 2: rich information | Goals | Declaration of the NPO goals. | Di Lauro et al. (2019), Kirk et al. (2016), Olinski and Szamrowski (2020). | |
Press releases | Posted press releases as a Channel of communication. | |||
News updates | Updates about NPO news or issues reported by media. | Huang and Ku (2016), Kirk et al. (2016), Olinski and Szamrowski (2020), Uzunoğlu and Kip (2014), | ||
Board members | Brief about the board members. | Huang and Ku (2016), Kirk et al. (2016), Olinski and Szamrowski (2020). | ||
Board members’ background | Brief about the board members. | |||
Key staff | Presentation of the key staff. | Kirk et al. (2016). | ||
Financial report | Disclosure of annual report (with performance) and budget/financials. | |||
Organization Structure | Functions and staff responsibilities (e.g. organization chart). | |||
List of donors | A list with the main donors | Huang and Ku (2016), Olinski and Szamrowski (2018), Philips (2022). | ||
Partners and cooperations | Information about related cooperation or agreement with partners |
