Table 9 Measurement model assessment.

From: Enhancing non-profit engagement: the extended model of webpage engagement and adoption for strategic management

Latent variable

Indicators

Convergent validity

Reliability of inner consistency

Discriminant validity

Outer loadings (outer weights)

Communality of indicator

AVE

Composite reliability

Cronbach’s alpha

 

>0.707

>0.50

>0.50

0.60–0.90

0.60–0.90

Do HTMT Confidence Intervals include value 1?

Results

Last recorded income

0.948

0.899

0.870

0.931

0.852

No

Last recorded expenditure

0.917

0.840

No

EMEA (Composite Mode A)

Information (Composite Mode A) (0.916)a

Basic information

0.919 (0.465)

0.844

n.a.

n.a.

n.a.

No

Rich information

0.952 (0.601)

0.907

Interactivity (Composite Mode A) (0.922)a

Low interactivity

0.976 (0.552)

0.953

n.a.

n.a.

n.a.

No

Medium interactivity

0.968 (0.476)

0.937

High interactivity

0.298 (0.061)

0.004

Action (0.667)a

n.s.

Action

n.a.

n.a.

n.a.

n.a.

n.a.

No

Number of ways to help

Number of ways to help demonstrated

n.a.

n.a.

n.a.

n.a.

n.a.

n.a.

  1. Source: research data.
  2. n.s. not significant. n.a. not applicable.
  3. aLoadings.