Table 3 The unit of analysis of family cruise travel.
Items | Units | Percentage (%) |
|---|---|---|
Self-esteem and social recognition | 11 | 11/176, 6.25% |
Escape and relaxation | 13 | 13/176, 7.39% |
Learning/discovery and novelty/excitement, | 13 | 13/176, 7.39% |
Socialization | 3 | 3/176, 1.70% |
Interpersonal connection | 11 | 11/176, 6.25% |
New experience | 9 | 9/176, 5.11% |
Family members’ desire | 4 | 4/176, 2.27% |
Convenience | 6 | 6/176, 3.41% |
Topic/Advertisement | 8 | 8/176, 4.55% |
Cruise characteristics | 11 | 11/176, 6.25% |
Entertainment activities. | 12 | 12/176, 6.82% |
Cabins | 21 | 21/176, 11.93% |
Restaurants | 11 | 11/176, 6.25% |
Facilities | 7 | 7/176, 3.98% |
Shopping | 10 | 10/176, 5.68% |
Optional activities | 7 | 7/176, 3.98% |
Exclusive activities for children | 7 | 7/176, 3.98% |
Work teams | 7 | 7/176, 3.98% |
Tour leader | 2 | 2/176, 1.14% |
Others | 3 | 3/176, 1.70% |
Total units | 176 |
