Table 5 Rankings of factors in the recall stage.
Factor | Mean | S.D. | Ranking |
|---|---|---|---|
Itinerary | 1.85 | 1.46 | 1 |
Travel days | 3.62 | 1.15 | 2 |
Brand | 4.15 | 1.96 | 3 |
Price | 4.38 | 2.47 | 4 |
Equipment | 5.23 | 2.08 | 5 |
Family members’ travel desire | 5.69 | 2.73 | 6 |
Activities | 5.58 | 1.87 | 7 |
Reviews | 6.15 | 1.7 | 8 |
Travel agencies | 9.00 | 0.68 | 9 |
