Table 16 Topics for negative comments on Toutiao.
From: Impact of ByteDance crisis communication strategies on different social media users
No. | Topic descriptions | Colors | Ratios |
|---|---|---|---|
1 | It is better to get out of the US market than sell to Microsoft. | Purple | 40% |
2 | Moving TikTok’s headquarters to London will not work either. | Orange | 35% |
3 | If ByteDance sells TikTok’s American company, the Chinese government will take over ByteDance. | Green | 25% |
