Table 17 Topics for negative comments on Weibo.
From: Impact of ByteDance crisis communication strategies on different social media users
No. | Topic descriptions | Colors | Ratios |
|---|---|---|---|
1 | If ByteDance sells to the US market now, the US allies will ask ByteDance to sell to their markets in the future. | Purple | 25% |
2 | Zhang Yiming is Pro-American. | Light green | 20% |
3 | Weibo users hoped Zhang Yiming could sell TikTok thoroughly, including algorithms and data (sarcasm). | Blue | 17% |
4 | ByteDance cowardly. | Orange | 14% |
5 | ByteDance’s management is a merchant, and the merchant is out to make money. | Gray | 13% |
6 | Weibo users are unhappy with Zhang Yiming. | Pink | 7% |
7 | The US government’s handling of TikTok is a treaty of inequality. | Dark green | 4% |
