Table 8 Content and strategies for crisis communication released by ByteDance that generated murmur on Toutiao and Weibo.
From: Impact of ByteDance crisis communication strategies on different social media users
No. | Release date (2020) | Announcement content | Crisis response strategies | |
|---|---|---|---|---|
1 | 8/2 | ByteDance has always strived to be a global company. | Diminish | Justification |
2 | 8/3 | Zhang Yiming: Strive for the best and don’t give up exploring any possibilities | Diminish | Justification |
3 | 8/7 | ByteDance’s statement regarding the US Government executive order | Deny | Attack the accuser |
4 | 8/23 | ByteDance formally sued the Trump administration | Deny | Attack the accuser |
5 | 9/20 | Explanation of some false rumors about TikTok | Diminish | Justification |
