Fig. 3: Structural equation modeling results. | Humanities and Social Sciences Communications

Fig. 3: Structural equation modeling results.

From: Impulse control during the online shopping frenzy in China: the role of consumer inertia

Fig. 3

This figure shows the S-O-R transition results and the variances explained on the endogenous variables in the hypothesized model. eWOM positive electronic word-of-mouth, AI affective inertia, CI cognitive inertia, BI behavioral inertia, IB impulse buying. Note: ➔Significant (p < 0.05) ⇢ Nonsignificant (p > 0.05). *p < 0.05, **p < 0.01, ***p < 0.001 (two-tailed).

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