Table 4 CFA-validities.

From: Impulse control during the online shopping frenzy in China: the role of consumer inertia

Constructs

Mean

SD

AVE

eWOM

AI

CI

BI

IB

eWOM

3.887

0.714

0.608

0.780

    

AI

3.912

0.706

0.603

0.700**

0.777

   

CI

3.830

0.680

0.582

0.652**

0.682**

0.763

  

BI

3.831

0.735

0.608

0.635**

0.693**

0.638**

0.780

 

IB

3.869

0.740

0.605

0.633**

0.672**

0.712**

0.637**

0.778

  1. eWOM positive electronic word-of-mouth, AI affective inertia, CI cognitive inertia, BI behavioral inertia, IB impulse buying, SD standard deviation, AVE average variance extracted.
  2. *p < 0.05; **p < 0.01 (two-tailed).
Back to article page