Table 6 Simultaneous regression paths.

From: Impulse control during the online shopping frenzy in China: the role of consumer inertia

Structural paths

SRW

p-values

eWOM →AI

0.700

0.000(***)

eWOM →CI

0.652

0.000(***)

eWOM →BI

0.215

0.000(***)

eWOM →IB

0.144

0.003(**)

AI→IB

0.205

0.000(***)

CI→IB

0.386

0.000(***)

BI→IB

0.170

0.000(***)

AI→BI

0.391

0.000(***)

CI→BI

0.245

0.000(***)

  1. SRW standardized regression weights, eWOM positive electronic word-of-mouth, AI affective inertia, CI cognitive inertia, BI behavioral inertia, IB impulse buying.
  2. *p < 0.05; **p < 0.01; ***p < 0.001 (two-tailed).
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