Table 1 Moderated mediation model (N = 161).

From: Abstract or concrete? The effects of language style and service context on continuous usage intention for AI voice assistants

Model

Fit index

Significance of coefficients

DV

IV

R

R2

F

β

SE

t

PF

 

0.54

0.29

21.98**

   
 

Constant

   

5.20

0.16

31.83**

 

LS

   

−0.95

0.23

−4.13**

 

SC

   

−0.30

0.22

−1.34

 

LS*SC

   

2.09

0.31

6.59**

CUI

 

0.71

0.50

40.33**

   
 

Constant

   

3.14

0.34

9.21**

 

LS

   

−0.74

0.18

−4.01**

 

PF

   

0.37

0.06

5.99**

 

SC

   

−0.35

0.17

−2.08

 

LS*SC

   

1.56

0.27

5.69**

  1. DV dependent variable, IV independent variable, PF processing fluency, CUI continuous usage intention, LS language style, SC service context.
  2. ** denotes p < 0.05.
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