Table 2 Description of 33 virtual influencers.
Types | Virtual influencer | First appearance | Originally from | Instagram followers | Brands created or collaborated with |
|---|---|---|---|---|---|
Branded virtual influencers | Lu of Magalu | 2009 | Brazil | 5,977,657 | Magazine Luiza |
Good Advice Cupcake | 2018 | USA | 2,583,964 | Buzzfeed | |
Barbie | 1959 | California | 2,259,493 | Mattel | |
Guggimon | 2019 | Canada | 1,350,020 | Superplastic | |
Janky | 2019 | USA | 1,049,753 | Superplastic | |
Minnie Mouse | 2019 | USA | 709,534 | Disney | |
Daisy Yoox | 2018 | Italy | 637,956 | YOOX | |
Pete Zaroll | 2014 | Minnesota | 134,396 | Totino | |
Ion Göttlich | 2015 | worldwide | 70,637 | Claudio Pavan | |
GEICO Gecko | 2000 | Maryland | 30,562 | GEICO | |
Emily | 2021 | Thailand | 11,579 | Wirtual | |
Maya Gram | 2020 | Southeast Asia | 7501 | PUMA | |
Diego Martinez | 2021 | South America | 2143 | Claudio Pavan | |
Mavrello Ballovic | 2021 | USA | 1431 | Ballovic Rubber | |
Non-branded virtual influencers | Nobody Sausage | 2020 | Portugal | 3,545,650 | Hugo Boss, Samsung, Grupo Natalia Beauty |
Lil Miquela | 2016 | USA | 3,107,414 | Calvin Klein, UGG, Samsung, Prada | |
K/DA | 2019 | California | 552,043 | Riot Games Music | |
Any Malu | 2015 | Brazil | 535,244 | Cartoon Network | |
Noonoouri | 2018 | Germany | 403,983 | Dior, Kim Kardashian, Tommy Hilfiger, Balenciaga, Vogue China | |
Imma | 2018 | Japan | 403,951 | IKEA, Porsche, Lenovo, True Telecom | |
Seraphine Song | 2020 | Piltover (a fictional country) | 388,565 | League of Legends | |
Qai Qai | 2018 | USA | 335,416 | Invisible Universe | |
Bermuda | 2016 | California | 255,843 | Cain Intelligence | |
Shudu Gram | 2017 | England | 239,529 | Balmain, Cosmopolitan, Vogue, Smart Car | |
Rozy Oh | 2020 | Korea | 154,126 | Sidus Studio-X | |
Ronald F. Blawko | 2022 | USA | 135,656 | LA-based Brud | |
Teflon Sega | 2018 | Quidron | 126,813 | Radio BBC 1, Joe Budden podcast, Soundcloud | |
Mar.ia | 2020 | Mexico | 91,311 | N.A. | |
Yameii Online | 2018 | Georgia | 87,021 | Deko and Oseanworld | |
WarNymph | 2018 | Digital Realm | 58,250 | Grimes | |
Plusticboy | 2018 | Japan | 50,873 | Tommy Jeans, PUMA | |
Ai Ailynn | 2021 | Thailand | 31,175 | SIA | |
Ilona | 2017 | France | 8408 | N.A. |
