Table 4 Results of measurement model.
Construct | Item | Cronbach’s Alpha | Factor Loading | AVE | CR |
|---|---|---|---|---|---|
Aesthetic elements of website | |||||
perception Unity | PU3 | 0.867 | 0.824 | 0.732 | 0.891 |
PU2 | 0.882 | ||||
PU1 | 0.860 | ||||
perception Novelty | PN3 | 0.885 | 0.828 | 0.720 | 0.885 |
PN2 | 0.844 | ||||
PN1 | 0.873 | ||||
Perception Interactivity | PL3 | 0.882 | 0.821 | 0.718 | 0.884 |
PL2 | 0.886 | ||||
PL1 | 0.833 | ||||
perception Immersion | PM3 | 0.895 | 0.811 | 0.747 | 0.899 |
PM2 | 0.881 | ||||
PM1 | 0.899 | ||||
Perceived Restoration | |||||
Being away | BA3 | 0.897 | 0.837 | 0.745 | 0.897 |
BA2 | 0.883 | ||||
BA1 | 0.868 | ||||
Fascination | FN3 | 0.911 | 0.889 | 0.777 | 0.913 |
FN2 | 0.910 | ||||
FN1 | 0.844 | ||||
Compatibility | CP3 | 0.946 | 0.919 | 0.856 | 0.947 |
CP2 | 0.922 | ||||
CP1 | 0.934 | ||||
Extent | ET3 | 0.892 | 0.815 | 0.735 | 0.893 |
ET2 | 0.875 | ||||
ET1 | 0.881 | ||||
Place attachment | PA3 | 0.912 | 0.873 | 0.769 | 0.909 |
PA2 | 0.899 | ||||
PA1 | 0.859 | ||||
Loyalty | LA3 | 0.895 | 0.858 | 0.750 | 0.900 |
LA2 | 0.904 | ||||
LA1 | 0.835 | ||||
