Table 1 Paper information on variables and research hypotheses.
Variables | Hypotheses | Authors and references |
|---|---|---|
Credibility | Credibility → CSV | Weismueller et al. 2020 |
Consistency | Consistency → CSV | Shamala et al. 2017 |
Completeness | Completeness → CSV | Kim et al. 2021 |
Clarity | Clarity → CSV | Chu et al. 2018 |
Likability | Likability → CSV | Bornet and Brangier, 2016 |
Empathy | Empathy → CSV | Mangus et al. 2020 |
Similarity | Similarity → CSV | Xiao et al. 2020 |
Willingness to use | Willingness to use → CSV | Aparicio et al. 2021 |
Creating Shared Values | Creating Shared Values → Purchase intention | Ham et al. 2020 |
Purchase intention | Dependent variable | Kim et al. 2012 |
Regulatory Focus | The moderating effect of regulatory focus on shared value creation and purchase intention. | Higgins et al. 2001 |
Social Presence | The moderating effect of social presence on shared value creation and purchase intention. | Ye et al. 2020 |
