Table 1 Sampling.

From: Visual propaganda in chinese central and local news agencies: a douyin case study

Accounts

Followers

Likes

Number of works

Works with more than 2 million likes

People’s Daily

160 million

11.06 billion

5325

1619

CCTV News

150 million

7.75 billion

7720

979

Sichuan Observation

47.0 million

3.65 billion

22,000

235

The Paper

39.181 million

700 million

27,000

19

Total

62,045

2852