Table 3 Discriminant validity.
Construct | CHO | CO | HL | INTU | NA | NAB | PBC | PR | SN |
|---|---|---|---|---|---|---|---|---|---|
(a) The Fornell-Larcker criterion: latent variable correlation and the square root of AVE | |||||||||
CHO | 0.92 | ||||||||
CO | 0.31 | 0.89 | |||||||
HL | 0.27 | 0.26 | 0.90 | ||||||
INTU | 0.24 | 0.23 | 0.32 | 0.96 | |||||
NA | 0.24 | 0.22 | 0.19 | 0.50 | 0.96 | ||||
NAB | 0.19 | 0.23 | 0.28 | 0.40 | 0.32 | 0.94 | |||
PBC | 0.11 | 0.11 | 0.03 | −0.13 | 0.03 | 0.13 | 0.90 | ||
PR | 0.24 | 0.20 | 0.24 | 0.32 | 0.44 | 0.25 | −0.004 | 0.94 | |
SN | 0.21 | 0.20 | 0.24 | 0.36 | 0.31 | 0.34 | 0.03 | 0.38 | 0.90 |
(b) Heterotrait-Monotrait (HTMT) ratio | |||||||||
CHO | - | ||||||||
CO | 0.33 | - | |||||||
HL | 0.29 | 0.27 | - | ||||||
INTU | 0.26 | 0.23 | 0.33 | - | |||||
NA | 0.26 | 0.22 | 0.19 | 0.52 | - | ||||
NAB | 0.20 | 0.24 | 0.298 | 0.396 | 0.337 | - | |||
PBC | 0.138 | 0.123 | 0.07 | 0.10 | 0.09 | 0.15 | - | ||
PR | 0.26 | 0.22 | 0.26 | 0.34 | 0.47 | 0.26 | 0.05 | - | |
SN | 0.23 | 0.21 | 0.26 | 0.37 | 0.31 | 0.36 | 0.06 | 0.41 | - |