Fig. 3: Better–Worse four-quadrant analysis matrix. | Humanities and Social Sciences Communications

Fig. 3: Better–Worse four-quadrant analysis matrix.

From: Demand and satisfaction analysis of short health videos among Chinese urban youth: A mixed-methods study based on the KANO model

Fig. 3

Notes. Guided by the KANO model, the more the reverse attributes (17. refute a rumor, 18. epidemic prevention and control, 20. authoritative views) are provided, the more they lead to user dissatisfaction. Therefore, reverse attributes are classified as items not to be provided, eliminating the need for Better–Worse analysis.

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