Table 4 The primary sources of various short health videos.

From: Demand and satisfaction analysis of short health videos among Chinese urban youth: A mixed-methods study based on the KANO model

Number

Short Health Video Theme

Primary Sources (Top3)

1

Health Science Popularization

OSM(65.8%), PSM(20.6%), LM(9.5%)

2

Exercise and Fitness

OSM(73.3%), PSM(15.9%), LM(7.7%)

3

Lose Weight and Fat

OSM(82.1%), PSM(13.2%), LM(2.9%)

4

Family Dietotherapy

PSM(44.6%), OSM(38.0%), NM(10.5%)

5

Drink Tea

OSM(60.8%), PSM(35.6%), LM(2.1%)

6

Dispel Dampness

PSM(75.7%), OSM(19.3%), LM(4.4%)

7

Sleep Well

OSM(65.4%), PSM(23.4%), LM(6.6%)

8

Traditional Chinese Medicine Culture

OSM(62.3%), PSM(29.3%), LM(6.4%)

9

Secrets of Longevity

OSM(94.3%), PSM(4.6%), LM(1.0%)

10

Cancer Knowledge

PSM(69.5%), OSM(19.8%), LM(6.1%)

11

Replenish Qi and Blood

PSM(72.4%), OSM(22.7%), LM(4.4%)

12

Invigorate the Spleen and Stomach

PSM(73.5%), OSM(16.2%), LM(8.8%)

13

Tonifying Kidneys

PSM(78.1%), OSM(15.8%), LM(4.9%)

14

Soften Blood Vessels

PSM(81.8%), OSM(14.6%), LM(3.0%)

15

Protect the Heart

PSM(59.8%), OSM(25.2%), LM(9.1%)

16

Intestinal Protection

PSM(70.9%), OSM(18.6%), LM(6.5%)

17

Refute a Rumor

NM(80.8%), PGA(10.6%), PSM(7.5%)

18

Epidemic Prevention and Control

NM(55.4%), PGA(31.2%), LM(13.3%)

19

Popular News

OSM(57.1%), LM(29.6%), NM(10.5%)

20

Authoritative Views

NM(68.8%), PGA(17.9%), PSM(11.2%)

21

Food Safety

OSM(61.7%), PSM(20.9%), LM(8.4%)

  1. PGA Party and government agencies, NM National media, LM Local media, PSM Professional self-media, OSM Other self-media.