Table 2 Distribution of smartphone brands across mobile carriers.
From: Exploring loyalty drivers for smartphone and mobile carriers
Category | SKT | KT | LGU+ | MVNO | Total |
|---|---|---|---|---|---|
Samsung | 147 (41.2%) | 54 (15.1%) | 44 (12.3%) | 9 (2.5%) | 254 (71.1%) |
Apple | 52 (14.6%) | 15 (4.2%) | 19 (5.3%) | 6 (1.7%) | 92 (25.8%) |
Other | 5 (1.4%) | 4 (1.1%) | 1 (0.3%) | 1 (0.3%) | 11 (3.1%) |
Total | 204 (57.1%) | 73 (20.4%) | 64 (17.9%) | 16 (4.5%) | 357 (100%) |
