Table 3 Scale reliability.
From: Exploring loyalty drivers for smartphone and mobile carriers
Construct | Items | Mean | St. Dev. | Factor Loading | Cronbach’s Alpha | CR (rho_a) | CR (rho_c) | AVE |
|---|---|---|---|---|---|---|---|---|
Brand image | BIM1 | 5.266 | 1.355 | 0.915 | 0.911 | 0.913 | 0.944 | 0.849 |
BIM2 | 5.387 | 1.327 | 0.916 | |||||
BIM3 | 5.221 | 1.418 | 0.934 | |||||
Price fairness | PFA1 | 3.933 | 1.710 | 0.920 | 0.906 | 0.909 | 0.941 | 0.842 |
PFA2 | 3.983 | 1.643 | 0.919 | |||||
PFA3 | 4.333 | 1.622 | 0.913 | |||||
Applications | APP1 | 5.426 | 1.215 | 0.897 | 0.934 | 0.945 | 0.958 | 0.884 |
APP2 | 5.387 | 1.205 | 0.960 | |||||
APP3 | 5.378 | 1.198 | 0.962 | |||||
Call quality | CQL1 | 5.725 | 1.217 | 0.872 | 0.870 | 0.872 | 0.920 | 0.794 |
CQL2 | 5.493 | 1.421 | 0.901 | |||||
CQL3 | 5.479 | 1.371 | 0.900 | |||||
Corporate image | CIM1 | 4.894 | 1.453 | 0.924 | 0.936 | 0.939 | 0.959 | 0.886 |
CIM2 | 5.011 | 1.455 | 0.954 | |||||
CIM3 | 4.846 | 1.473 | 0.947 | |||||
Perceived fee | PFE1 | 4.524 | 1.483 | 0.853 | 0.846 | 0.850 | 0.907 | 0.765 |
PFE2 | 3.877 | 1.715 | 0.901 | |||||
PFE3 | 3.325 | 1.719 | 0.868 | |||||
Device satisfaction | DSA1 | 5.168 | 1.232 | 0.914 | 0.895 | 0.897 | 0.935 | 0.827 |
DSA2 | 4.896 | 1.389 | 0.882 | |||||
DSA3 | 4.975 | 1.310 | 0.931 | |||||
Mobile carrier satisfaction | MCS1 | 5.070 | 1.304 | 0.921 | 0.915 | 0.915 | 0.946 | 0.855 |
MCS2 | 4.910 | 1.383 | 0.928 | |||||
Loyalty | LYT1 | 4.717 | 1.260 | 0.869 | 0.738 | 0.755 | 0.851 | 0.656 |
LYT2 | 4.367 | 1.496 | 0.779 | |||||
LYT3 | 4.818 | 1.560 | 0.778 |
