Table 4 Fornell-Larcker criterion.
From: Exploring loyalty drivers for smartphone and mobile carriers
Constructs | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
|---|---|---|---|---|---|---|---|---|---|
1. Brand image | 0.922 | ||||||||
2. Price fairness | 0.373 | 0.917 | |||||||
3. Applications | 0.527 | 0.330 | 0.940 | ||||||
4. Call quality | 0.306 | 0.185 | 0.366 | 0.891 | |||||
5. Corporate image | 0.600 | 0.324 | 0.427 | 0.347 | 0.941 | ||||
6. Perceived fee | 0.384 | 0.574 | 0.350 | 0.272 | 0.490 | 0.874 | |||
7. Device satisfaction | 0.696 | 0.349 | 0.568 | 0.280 | 0.510 | 0.460 | 0.909 | ||
8. Mobile carrier satisfaction | 0.608 | 0.400 | 0.486 | 0.342 | 0.799 | 0.485 | 0.566 | 0.924 | |
9. Loyalty | 0.620 | 0.400 | 0.523 | 0.249 | 0.563 | 0.493 | 0.808 | 0.611 | 0.810 |
