Table 5 HTMT ratio.
From: Exploring loyalty drivers for smartphone and mobile carriers
Constructs | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
|---|---|---|---|---|---|---|---|---|---|
1. Brand image | |||||||||
2. Price fairness | 0.410 | ||||||||
3. Applications | 0.570 | 0.359 | |||||||
4. Call quality | 0.342 | 0.207 | 0.406 | ||||||
5. Corporate image | 0.650 | 0.352 | 0.456 | 0.382 | |||||
6. Perceived fee | 0.432 | 0.656 | 0.386 | 0.309 | 0.548 | ||||
7. Device satisfaction | 0.770 | 0.386 | 0.615 | 0.315 | 0.557 | 0.526 | |||
8. Mobile carrier satisfaction | 0.666 | 0.438 | 0.524 | 0.383 | 0.862 | 0.547 | 0.626 | ||
9. Loyalty | 0.754 | 0.488 | 0.625 | 0.304 | 0.674 | 0.618 | 0.986 | 0.737 |
