Table 6 Analysis of path coefficients.
From: Exploring loyalty drivers for smartphone and mobile carriers
H | Cause | Effect | Coefficient | t-value | Hypothesis |
|---|---|---|---|---|---|
H1 | Brand image | Device satisfaction | 0.531 | 10.083 | Supported |
H2 | Price fairness | Device satisfaction | 0.062 | 1.287 | Not supported |
H3a | Applications | Device satisfaction | 0.264 | 5.635 | Supported |
H3b | Applications | Mobile carrier satisfaction | 0.156 | 3.730 | Supported |
H4a | Call quality | Device satisfaction | 0.009 | 0.215 | Not supported |
H4b | Call quality | Mobile carrier satisfaction | 0.025 | 0.616 | Not supported |
H5 | Corporate image | Mobile carrier satisfaction | 0.680 | 17.452 | Supported |
H6 | Perceived fee | Mobile carrier satisfaction | 0.090 | 2.530 | Supported |
H7 | Device satisfaction | Loyalty | 0.681 | 19.098 | Supported |
H8 | Mobile carrier satisfaction | Loyalty | 0.225 | 5.947 | Supported |
