Table 3 Construct validity and reliability.
From: Is face and information availability important in green purchasing among young consumers?
Measurement items | Loadings | Cronbach’s α | rho_A | CR | AVE |
|---|---|---|---|---|---|
Green consumption intention (GCI) | 0.904 | 0.909 | 0.933 | 0.776 | |
1. In the future, I want to buy green goods. | 0.860 | ||||
2. I anticipate purchasing green goods in the future. | 0.885 | ||||
3. I intend to purchase green goods shortly. | 0.902 | ||||
4. I have a very high likelihood of purchasing green goods. | 0.877 | ||||
Personal norm (PN) | 0.841 | 0.855 | 0.905 | 0.760 | |
1. I feel a moral obligation to buy green goods. | 0.790 | ||||
2. I feel I should buy more green goods. | 0.896 | ||||
3. I think it’s essential that consumers generally purchase green goods. | 0.924 | ||||
Awareness of consequence (AC) | 0.843 | 0.844 | 0.905 | 0.760 | |
1. Depletion of natural resources can result from environmentally irresponsible behaviour. | 0.871 | ||||
2. The Chinese local community may be more negatively impacted by environmentally irresponsible behaviour. | 0.861 | ||||
3. Environmental degradation may result from environmentally negligent behaviour in China. | 0.883 | ||||
Ascription responsibility (AR) | 0.872 | 0.878 | 0.921 | 0.796 | |
1. The environment’s well-being is impacted by what I do. | 0.851 | ||||
2. I feel that every consumer is jointly responsible for environmental degradation. | 0.910 | ||||
3. I’ll do my best to improve the environment around me. | 0.914 | ||||
Environmental knowledge (EK) | 0.874 | 0.877 | 0.922 | 0.798 | |
1. I am aware that I purchase packaging and goods with low environmental impact. | 0.899 | ||||
2. I am more knowledgeable than the common person when it comes to recycling. | 0.900 | ||||
3. I am aware of how to choose goods and packaging that lessen waste sent to landfills. | 0.881 | ||||
Social norms (SN) | 0.879 | 0.890 | 0.917 | 0.734 | |
1. My friends and peers encourage me to buy green goods. | 0.882 | ||||
2. My relatives advised me to buy green goods that are friendly to the environment. | 0.875 | ||||
3. The favourable feedback from my friends motivates me to buy green goods. | 0.885 | ||||
4. Since I am self-conscious, I will make an effort to utilise green goods. | 0.780 | ||||
Face consciousness (FC) | 0.888 | 0.898 | 0.930 | 0.816 | |
1. People close to me believe that my preference for eco-friendly products reflects who I am. | 0.918 | ||||
2. I can earn “face” by using green goods. | 0.903 | ||||
3. In social settings, I take care of and preserve my face. | 0.890 | ||||
Information availability (IA) | 0.880 | 0.883 | 0.944 | 0.893 | |
1. It’s easy to get information about green goods. | 0.942 | ||||
2. My information of green goods has increased thanks to recommendations from friends, the media, and commercials. | 0.949 |
