Table 2 Translated message scenarios, sorted by the level of consequences of not clicking.
Level | Consequence of not clicking | Message content |
|---|---|---|
No | No consequences of missing out on an event | Look, you could find this nice: [Link] |
others are interested in and doing | You can already buy tickets : or | |
This might suit you, see: [Link] | ||
You can already buy tickets : | ||
Low | Consequence of missing out on an event | Look, this sounds nice for us: [Link] |
one other person is interested in and doing | I already bought a ticket : or | |
This might suit us, see: [Link] | ||
I already bought a ticket : | ||
High | Consequence of missing out on an event | Look, this sounds nice for us: [Link] |
several other persons are interested in and | All of us already bought a ticket : or | |
doing | This might suit us, see: [Link] | |
All of us already bought a ticket : |
