Fig. 2: Structural model estimation.
From: Sponsorship effectiveness on betting intention-unobserved segmentation

**p < 0.01 ***p < 0.001. Values inside the circle are variance explained. Values in the paths are path coefficients.
From: Sponsorship effectiveness on betting intention-unobserved segmentation
**p < 0.01 ***p < 0.001. Values inside the circle are variance explained. Values in the paths are path coefficients.