Table 1 Demographic information of respondents.
From: Sponsorship effectiveness on betting intention-unobserved segmentation
Variable | Categories | Percentage |
|---|---|---|
Age | 18–28 | 27% |
29–39 | 32% | |
40–50 | 23% | |
>51 | 18% | |
Gender | Male | 61% |
Female | 39% | |
Education level | Primary | 0.3% |
High school | 53% | |
Bachelor’s degree | 19% | |
Master’s degree | 0.7% | |
Prefer not to say | 27% | |
Employment status | Employed full-time | 13% |
Employed part-time | 76% | |
Students | 5.9% | |
Seeking opportunities | 1.4% | |
Prefer not to say | 3.7% | |
Family yearly income | Less than 25 K | 13.8% |
26 K–50 K | 40% | |
51 K–100 K | 37.6% | |
>100 K | 5.2% | |
Prefer not to say | 3.4% |
