Table 2 Evaluation of the measurement model.

From: Sponsorship effectiveness on betting intention-unobserved segmentation

Code

Cronbach’s α

AVE

VI

Weigh

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AttSpo

0.942

0.811

   

 AttSpo_1

  

5.708

0.228

0.927***

 AttSpo_2

  

5.359

0.222

0.921***

 AttSpo_3

  

2.566

0.216

0.854***

 AttSpo_4

  

3.845

0.215

0.882***

 AttSpo_5

  

4.954

0.229

0.918***

BetInt

0.840

0.510

   

 BetInt_1

  

5.389

0.176

0.840***

 BetInt_2

  

13.647

0.169

0.853***

 BetInt_3

  

12.279

0.166

0.838***

 BetInt_4

  

2.259

0.100

0.710***

 BetInt_5

  

2.248

0.108

0.741***

 BetInt_6

  

2.741

0.101

0.729***

 BetInt_7

  

2.039

0.085

0.613***

 BetInt_8

  

2.636

0.119

0.795***

 BetInt_9

  

2.496

0.104

0.725***

 BetInt_10

  

1.412

−0.036

−0.303***

 BetInt_11

  

1.763

−0.053

−0.420***

 BetInt_12

  

3.033

0.114

0.772***

Congruency

0.862

0.693

   

 Congruency_1

  

1.979

0.296

0.819***

 Congruency_2

  

2.268

0.467

0.908***

 Congruency_3

  

4.678

0.195

0.818***

 Congruency_4

  

4.207

0.223

0.778***

Contitnuity

0.954

0.916

   

 Contitnuity_1

  

4.044

0.350

0.937***

 Contitnuity_2

  

9.874

0.347

0.975***

 Contitnuity_3

  

7.562

0.348

0.959***

Credibility

0.868

0.884

   

 Credibility_1

  

2.432

0.509

0.935***

 Credibility_2

  

2.432

0.554

0.945***

 GamBeh

  

1.000

1.000

1.000***

Integrity

0.942

0.853

   

 Integrity_1

  

2.599

0.250

0.871***

 Integrity_2

  

7.700

0.277

0.951***

 Integrity_3

  

7.759

0.274

0.951***

 Integrity_4

  

3.661

0.280

0.919***

  1. ***p < 0.001. AttSpo Attitude toward the sponsor, BetInt Betting intention (BetInt), AVE average extracted variance, CR composite reliability.