Table 2 Evaluation of the measurement model.
From: Sponsorship effectiveness on betting intention-unobserved segmentation
Code | Cronbach’s α | AVE | VI | Weigh | Loading |
---|---|---|---|---|---|
AttSpo | 0.942 | 0.811 | |||
AttSpo_1 | 5.708 | 0.228 | 0.927*** | ||
AttSpo_2 | 5.359 | 0.222 | 0.921*** | ||
AttSpo_3 | 2.566 | 0.216 | 0.854*** | ||
AttSpo_4 | 3.845 | 0.215 | 0.882*** | ||
AttSpo_5 | 4.954 | 0.229 | 0.918*** | ||
BetInt | 0.840 | 0.510 | |||
BetInt_1 | 5.389 | 0.176 | 0.840*** | ||
BetInt_2 | 13.647 | 0.169 | 0.853*** | ||
BetInt_3 | 12.279 | 0.166 | 0.838*** | ||
BetInt_4 | 2.259 | 0.100 | 0.710*** | ||
BetInt_5 | 2.248 | 0.108 | 0.741*** | ||
BetInt_6 | 2.741 | 0.101 | 0.729*** | ||
BetInt_7 | 2.039 | 0.085 | 0.613*** | ||
BetInt_8 | 2.636 | 0.119 | 0.795*** | ||
BetInt_9 | 2.496 | 0.104 | 0.725*** | ||
BetInt_10 | 1.412 | −0.036 | −0.303*** | ||
BetInt_11 | 1.763 | −0.053 | −0.420*** | ||
BetInt_12 | 3.033 | 0.114 | 0.772*** | ||
Congruency | 0.862 | 0.693 | |||
Congruency_1 | 1.979 | 0.296 | 0.819*** | ||
Congruency_2 | 2.268 | 0.467 | 0.908*** | ||
Congruency_3 | 4.678 | 0.195 | 0.818*** | ||
Congruency_4 | 4.207 | 0.223 | 0.778*** | ||
Contitnuity | 0.954 | 0.916 | |||
Contitnuity_1 | 4.044 | 0.350 | 0.937*** | ||
Contitnuity_2 | 9.874 | 0.347 | 0.975*** | ||
Contitnuity_3 | 7.562 | 0.348 | 0.959*** | ||
Credibility | 0.868 | 0.884 | |||
Credibility_1 | 2.432 | 0.509 | 0.935*** | ||
Credibility_2 | 2.432 | 0.554 | 0.945*** | ||
GamBeh | 1.000 | 1.000 | 1.000*** | ||
Integrity | 0.942 | 0.853 | |||
Integrity_1 | 2.599 | 0.250 | 0.871*** | ||
Integrity_2 | 7.700 | 0.277 | 0.951*** | ||
Integrity_3 | 7.759 | 0.274 | 0.951*** | ||
Integrity_4 | 3.661 | 0.280 | 0.919*** |