Table 3 Evaluation of hypotheses.
From: Sponsorship effectiveness on betting intention-unobserved segmentation
Hypothesis | Relationship | Path coefficients | Result |
|---|---|---|---|
H1 | Continuity -> AttSpo | 0.343*** | Supported |
H2 | Integrity -> AttSpo | 0.283*** | Supported |
H3 | Credibility -> AttSpo | 0.220** | Supported |
H4a | Congruency -> Continuity | 0.208*** | Supported |
H4b | Congruency -> Integrity | 0.320*** | Supported |
H4c | Congruency -> Credibility | 0.265*** | Supported |
H5 | Congruency -> AttSpo | 0.202** | Supported |
H6 | AttSpo -> BetInt | 0.207** | Supported |
H7 | BetInt -> GamBeh | 0.802*** | Supported |
H8a | Conventional/CGP × Congruency -> AttSpo | −0.193** | Supported |
H8b | Conventional/CGP × AttSpo -> BetInt | 0.049 | Not Supported |
