Table 4 POS segments.
From: Sponsorship effectiveness on betting intention-unobserved segmentation
Number of segments | CAIC | AIC3 | Entropy | Segment sizes | ||||
|---|---|---|---|---|---|---|---|---|
Segment 1 | Segment 2 | Segment 3 | Segment 4 | Segment 5 | ||||
2 | 8.096 | 7.96 | 0.849 | 33 0.6% | 67.4% | |||
3 | 7.909 | 7.704 | 0.747 | 46.6% | 32.6% | 20.8% | ||
4 | 7.777 | 7.502 | 0.729 | 34.2% | 31.1% | 19.6% | 15.1% | |
5 | 7.78 | 7.435 | 0.743 | 33.6% | 24.2% | 19.4% | 15% | 7.9% |
