Table 5 Multigroup analysis.
From: Sponsorship effectiveness on betting intention-unobserved segmentation
Parameter | Relationship between variables | Segment 1 | Segment 2 | Differences MGA (Segment 1–Segment 2) |
|---|---|---|---|---|
Path coefficients | AttSpo -> BetInt | 0.089** | 0.247** | −0.158 |
BetInt -> GamBeh | 0.778*** | 0.825*** | −0.048 | |
Congruency -> AttSpo | 0.128** | 0.493*** | −0.365** | |
Congruency -> Continuity | −0.483*** | 0.689*** | −1.172*** | |
Congruency -> Credibility | −0.524*** | 0.698*** | −1.222*** | |
Congruency -> Integrity | −0.439*** | 0.701*** | −1.140*** | |
Continuity -> AttSpo | 0.259*** | 0.279*** | −0.020 | |
Credibility -> AttSpo | 0.303** | 0.127 | 0.177 | |
Integrity -> AttSpo | 0.314*** | 0.182** | 0.132 | |
Conventional/Betting × Congruency -> AttSpo | −0.035 | 0.193 | −0.228 | |
Conventional/Betting × AttSpo -> BetInt | −0.207** | −0.284*** | 0.077 | |
Composite reliability (CR) | AttSpo | 0.949 | 0.96 | |
BetInt | 0.883 | 0.894 | ||
Congruency | 0.874 | 0.906 | ||
Continuity | 0.966 | 0.973 | ||
Credibility | 0.942 | 0.935 | ||
Integrity | 0.96 | 0.956 | ||
Average extracted variance (AVE) | AttSpo | 0.790 | 0.829 | |
BetInt | 0.505 | 0.514 | ||
Congruency | 0.645 | 0.709 | ||
Continuity | 0.906 | 0.923 | ||
Credibility | 0.891 | 0.877 | ||
Integrity | 0.858 | 0.843 |
