Table 6 Binomial test.
From: Sponsorship effectiveness on betting intention-unobserved segmentation
Category | N | Ratio | Bilateral significance | |
|---|---|---|---|---|
Self-congruence level | High | 427 | 0.73 | <0.001 |
Low | 155 | 0.27 | ||
Total | 582 | 1 | ||
Age | ≤29 | 172 | 0.3 | <0.001 |
>29 | 410 | 0.7 | ||
Total | 582 | 1 |
