Table 1 Main themes and selected associated factors emerging from the qualitative interviews.
From: Promoting sustainable behavior: addressing user clusters through targeted incentives
Prerequisites for sustainability | Enabling factors | Barriers toward sustainability |
|---|---|---|
Understanding of sustainability | Social Factors | Stress, time |
Knowledge and ability to obtain information | Measurability and tangibility | Price, money |
Sustainable attitudes and values | Convenience | |
Others, such as disability, chronic illness, sustainable packaging, design, insufficient ECO settings, regionality, greenwashing, and recommendation |
