Table 3 Pairwise comparisons of differences between clusters related to overarching constructs.

From: Promoting sustainable behavior: addressing user clusters through targeted incentives

 

Economic benefit

 

Care for sustainability

 

Pair

Statistic

p

95% CI

Cohen’s d

Statistic

p

95% CI

Cohen’s d

LL

UL

LL

UL

(0–1)

−0.37

<0.001

−0.47

−0.26

−2.93

−0.37

<0.001

−0.47

−0.26

1.09

(0–2)

−0.09

0.056

−0.17

0.00

−0.76

−0.09

0.056

−0.17

0.00

1.60

(0–3)

−0.03

0.824

−0.12

0.05

−0.03

−0.03

0.824

−0.12

0.05

−4.62

(0–4)

−0.11

0.014

−0.20

−0.02

−0.86

−0.11

0.014

−0.20

−0.02

−1.86

(1–2)

0.28

<0.001

0.18

0.38

2.66

0.28

0.000

0.18

0.38

0.46

(1–3)

0.33

<0.001

0.23

0.43

2.80

0.33

<0.001

0.23

0.43

−6.17

(1–4)

0.26

<0.001

0.15

0.36

2.52

0.26

<0.001

0.15

0.36

−4.74

(2–3)

0.05

0.356

−0.03

0.13

0.71

0.05

0.356

−0.03

0.13

−7.19

(2–4)

−0.02

0.947

−0.11

0.06

−0.12

−0.02

0.947

−0.11

0.06

−18.44

(3–4)

−0.07

0.113

−0.16

0.01

−0.8

−0.07

0.113

−0.16

0.01

4.44

 

Social status

 

Skepticism

   

(0–1)

−0.37

<0.001

−0.47

−0.26

−3.34

−0.37

< 0.001

−0.47

−0.26

−5.17

(0–2)

−0.09

0.056

−0.17

0.00

−0.68

−0.09

0.056

−0.17

0.00

−1.95

(0–3)

−0.03

0.824

−0.12

0.05

−0.23

−0.03

0.824

−0.12

0.05

−1.03

(0–4)

−0.11

0.014

−0.20

−0.02

−0.94

−0.11

0.014

−0.20

−0.02

−2.67

(1–2)

0.28

<0.001

0.18

0.38

2.58

0.28

<0.001

0.18

0.38

2.04

(1–3)

0.33

<0.001

0.23

0.43

2.53

0.33

<0.001

0.23

0.43

2.95

(1–4)

0.26

<0.001

0.15

0.36

2.67

0.26

<0.001

0.15

0.36

2.57

(2–3)

0.05

0.356

−0.03

0.13

0.36

0.05

0.356

−0.03

0.13

0.78

(2–4)

−0.02

0.947

−0.11

0.06

−0.2

−0.02

0.947

−0.11

0.06

−0.2

(3–4)

−0.07

0.113

−0.16

0.01

−0.55

−0.07

0.113

−0.16

0.01

−1.12

Trust

Pair

Statistic

p

95% CI

Cohen’s d

LL

UL

(0–1)

−0.37

<0.001

−0.47

−0.26

−5.23

(0–2)

−0.09

0.056

−0.17

0.00

−4.55

(0–3)

−0.03

0.824

−0.12

0.05

−1.43

(0–4)

−0.11

0.014

−0.20

−0.02

−3.83

(1–2)

0.28

<0.001

0.18

0.38

0.62

(1–3)

0.33

<0.001

0.23

0.43

2.00

(1–4)

0.26

<0.001

0.15

0.36

1.57

(2–3)

0.05

0.356

−0.03

0.13

1.63

(2–4)

−0.02

0.947

−0.11

0.06

0.90

(3–4)

−0.07

0.113

−0.16

0.01

−1.12

  1. Note. Statistic Tukey’s HSD, CI 95.0% confidence interval, LL lower limit, UL upper limit. 0 = skeptical consumer cluster, 1 = socially sustainable cluster, 2 = responsible saver cluster,3 = unconcerned spenders cluster, 4 = comfort-oriented cluster.