Table 2 Survey respondent profile (n = 481).
From: The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour
Description | Elements | Response (%) |
|---|---|---|
Age | 20–29 | 58.1 |
30–39 | 38.6 | |
40 or above | 3.30 | |
Gender | Male | 54.3 |
Female | 45.7 | |
Education | High School | 2.7 |
College | 10.0 | |
Bachelors | 35.8 | |
Masters | 35.4 | |
PhD | 16.2 |
