Table 7 Mediation analysis.
From: The power of social media influencers: unveiling the impact on consumers’ impulse buying behaviour
Total effect (Trust->UBI) | Direct effect (Trust->UBI) | Indirect effects of trust on UBI | ||||||
|---|---|---|---|---|---|---|---|---|
Coefficient | p-value | Coefficient | p-value | Coefficient | SD | T-value | P value | |
0.611 | 0.000 | 0.313 | 0.000 | H6a: Trust->PA- > UBI | 0.301 | 0.042 | 7.111 | 0.000 |
