Fig. 2: Communication styles in election advertisements. | Humanities and Social Sciences Communications

Fig. 2: Communication styles in election advertisements.

From: Contrasting strategies and messages: an in-depth comparative study of Albania’s national and municipal election advertisements

Fig. 2

This figure compares the usage of formal, informal, and mixed communication styles in the electoral advertisements of PS and PD across national and local elections. It demonstrates how each party adapts its communication approach to engage different audiences, reflecting varying strategic preferences at the national versus local level.

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