Table 1 Difference between the six profiles in terms of the study variables: Descriptive statistics, results of ANOVAs, and post hoc comparisons.
1. Superfans (n = 24, 3.2%) | 2. Fanatical Fans (n = 152, 20.2%) | 3. Devoted Supporters (n = 195, 26.0%) | 4. Ordinary Fans (n = 172, 22.9%) | 5. Infatuated Admirers (n = 131, 17.4%) | 6. Casual Admirers (n = 77, 10.3%) | ANOVA | Post hoc comparisons (non-significant difference pair)a | ||
|---|---|---|---|---|---|---|---|---|---|
Mean (SD) | Mean (SD) | Mean (SD) | Mean (SD) | Mean (SD) | Mean (SD) | F | η2 | ||
Wishful identification | 37.96 (5.19) | 37.66 (3.92) | 31.57 (5.63) | 32.85 (3.79) | 31.27 (4.55) | 23.96 (6.48) | 92.15*** | 0.382 | 1&2, 3&4, 3&5, 4&5 |
Similarity identification | 35.99 (3.76) | 33.85 (4.42) | 26.68 (5.87) | 27.84 (4.10) | 25.76 (4.31) | 19.01 (5.07) | 126.48*** | 0.459 | 3&4, 3&5 |
Fan group identification | 28.04 (3.51) | 23.47 (6.60) | 12.41 (9.86) | 13.06 (9.17) | 7.75 (9.39) | 3.73 (6.95) | 86.72*** | 0.368 | 1&2, 3&4 |
Fanhood identification | 58.88 (5.79) | 52.26 (6.24) | 39.45 (9.35) | 38.31 (6.16) | 0.00 (0.00) | 0.73 (3.61) | 1470.30*** | 0.908 | 3&4, 5&6 |
Friendliness attachment | 26.33 (2.28) | 24.86 (3.52) | 20.43 (5.02) | 20.17 (3.10) | 19.95 (3.55) | 14.99 (4.47) | 76.89*** | 0.340 | 1&2, 3&4, 3&5, 4&5 |
Affection | 29.92 (2.95) | 28.91 (3.73) | 24.07 (5.00) | 23.49 (3.05) | 22.92 (3.78) | 18.40 (4.81) | 84.87*** | 0.363 | 1&2, 3&4, 3&5, 4&5 |
Romantic attachment | 16.13 (2.49) | 13.70 (3.81) | 11.06 (4.49) | 10.71 (3.06) | 10.55 (3.69) | 8.01 (4.04) | 33.12*** | 0.182 | 1&2, 3& 4, 3&5, 4&5 |
Personality attraction | 9.13 (0.68) | 9.32 (0.86) | 8.82 (1.24) | 8.42 (0.86) | 8.66 (0.91) | 7.88 (1.42) | 24.07*** | 0.139 | 1&2, 1&3, 1&5, 3&5, 4&5 |
Social attraction | 8.71 (0.96) | 8.60 (1.20) | 7.49 (1.74) | 7.40 (1.07) | 7.27 (1.37) | 6.61 (2.08) | 26.15*** | 0.149 | 1&2, 3&4, 3&5, 4&5 |
Task attraction | 8.88 (0.85) | 9.15 (1.02) | 8.52 (1.57) | 8.55 (0.98) | 8.36 (1.31) | 8.13 (1.66) | 8.84*** | 0.056 | 1&2, 1&3, 1&4, 1&5, 1&6, 3&4, 3&5, 4&5, 4&6, 5&6 |
Physical attraction | 12.83 (1.90) | 13.05 (1.89) | 11.59 (2.97) | 11.63 (2.00) | 11.78 (2.21) | 9.09 (3.47) | 27.28*** | 0.155 | 1&2, 1&3, 1&4, 1&5, 3&4, 3&5, 4&5 |
Intensive online support | 39.08 (3.72) | 33.71 (5.43) | 25.76 (6.82) | 22.35 (4.71) | 20.14 (5.40) | 19.12 (6.26) | 142.36*** | 0.489 | 5&6 |
General online support | 17.08 (1.69) | 16.90 (1.97) | 16.36 (2.58) | 15.69 (1.88) | 14.66 (2.43) | 13.92 (3.05) | 27.07*** | 0.154 | 1&2, 1&3, 1&4, 2&3, 3&4, 5&6 |
Intensive offline support | 20.04 (2.12) | 15.91 (2.99) | 11.93 (3.54) | 10.44 (2.68) | 8.76 (2.73) | 8.03 (2.82) | 152.44*** | 0.506 | 5&6 |
General offline support | 11.08 (1.98) | 5.01 (1.22) | 5.20 (1.66) | 4.47 (0.89) | 4.31 (0.67) | 4.32 (1.04) | 137.80*** | 0.481 | 2&3, 4&5, 4&6, 5&6 |
General financial investment | 2.16 (0.98) | 0.46 (1.13) | 0.44 (1.67) | −0.52 (0.86) | −0.83 (0.79) | −1.04 (0.90) | 57.70*** | 0.279 | 2&3, 4&5, 5&6 |
General time investment | 1.07 (0.52) | 0.59 (0.75) | 0.34 (0.97) | −0.25 (0.73) | −0.65 (0.73) | −0.81 (0.95) | 65.40*** | 0.305 | 1&2, 2&3, 5&6 |
Full identification | 25.46 (2.59) | 23.40 (3.92) | 18.73 (4.65) | 18.74 (3.54) | 17.25 (3.67) | 13.08 (4.28) | 88.10*** | – | 1&2, 3&4, |
Pathology margin | 16.96 (4.83) | 11.30 (3.01) | 9.12 (3.18) | 9.38 (2.37) | 8.68 (2.52) | 7.13 (2.48) | 57.84*** | – | 3&4&5 |
