Table 2 Naming of each profile and interpretation.
Name | Cognitive-affective emotion level | Fan/Fan group identity level | Behavioral investment level | Characteristics |
|---|---|---|---|---|
Superfans | High | High | High | Higher financial capacity; solid fan identity, fan group identity, and identification with the celebrity; highly involved in a variety of supportive activities; the worshiping to one celebrity usually lasts a long time |
Fanatical Fans | High | High | Medium-high | Younger age, highly captivated by the celebrity, most frequently involved in more intensive support activities |
Devoted Supporters | Medium | Medium | Medium | Higher emotional attachment and attraction towards the celebrity compared to identification; higher investment in supportive activities, and frequently involved in more intensive support activities; overall investment level higher than cognitive-affective emotion intensity level; may perceive being subject to a higher level of influence from the fan group and/or the digital fandom culture |
Ordinary Fans | Medium | Medium | Medium-low | Invested considerable emotions, time and money in supportive activities |
Infatuated Admirers | Medium | Low | Low | Does not perceive self as a fan but is highly attracted to celebrity, especially through their appearance; low fan identification but higher fan group identification, may switch their infatuation between different celebrities and the infatuation may not last long |
Casual Admirers | Low | Low | Low | Older, mostly do not perceive self as a fan, with low fan identity, fan group identify and identification with the celebrity; mainly attracted by the celebrity’s expertise. |
