Table 4 Discriminant validity and correlation analysis.

dimension	Compatibility	Relative advantage	Complexity	Perceived usefulness	Perceived ease of use	Flow experience	Intention to use
Compatibility	0.760^b	0.368**^c	−0.383**^a	0.349**	0.377**	0.379**	0.388**
Relative Advantage		0.776	−0.461**	0.336**	0.407**	0.394**	0.422**
Complexity			0.756	−0.290**	−0.398**	−0.449**	−0.413**
Perceived Usefulness				0.847	0.285**	0.363**	0.476**
Perceived Ease of Use					0.858	0.484**	0.511**
Flow Experience						0.795	0.558**
Intention to Use							0.790

^a**At the 0.01 level (two-tailed), the correlation is significant.
^bThe extracted mean variance is along the main diagonal.
^cThe squared correlation coefficients between structural formulas lie above the main diagonal.

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